Observable Intuition.
Privacy Policy

Privacy Policy

This policy describes how we collect, use, share, and protect personal data through this website, and the rights you have over your data.

Effective 19 May 2026

  • 1. Introduction

    This Privacy Policy explains how Observable Intuition (“Observable Intuition”, “we”, “us”, or “our”) collects, uses, discloses, and safeguards personal data when you visit this website or contact us through it. It applies to this website only and not to any separately governed product or service. By using this website, you acknowledge the practices described here.

  • 2. Who we are

    The data controller responsible for your personal data is Observable Intuition, the operator of this website. For any privacy-related request or question, contact us at [email protected].

  • 3. Information we collect

    We limit collection to what is necessary to operate this website and respond to enquiries:

    • Information you provide. When you submit the demo or contact form, we collect the details you choose to enter, such as your name, email address, organisation, and the content of your message.
    • Technical and usage data. When you visit, our hosting provider automatically processes standard log data such as your IP address, browser and device type, referring page, and the pages you request, for delivery, security, and diagnostics.
    • Cookies and similar technologies. See “Cookies and analytics” below.

  • 4. How we use your information

    We use personal data to:

    • operate, maintain, and secure this website;
    • respond to your enquiries and follow up about a demo or our services;
    • detect, prevent, and address technical issues, fraud, or abuse; and
    • comply with legal obligations.

    We do not use your data for behavioural advertising, and we do not sell it.

  • 5. Legal bases for processing (EEA/UK)

    Where the EU or UK GDPR applies, we rely on the following legal bases: legitimate interests (operating and securing the website, and responding to enquiries you initiate); consent (where required, for example for non-essential cookies, which you may withdraw at any time); and legal obligation (where we must retain or disclose data to comply with applicable law).

  • 6. Cookies and analytics

    This website uses only the cookies strictly necessary for it to function and remain secure. We do not use third-party advertising or cross-site tracking cookies. If we introduce optional analytics in the future, we will update this policy and, where required, request your consent first. You can control or block cookies through your browser settings.

  • 7. How we share your information

    We share personal data only with service providers that process it on our behalf, under contract, and solely to provide their service:

    • Hosting provider — serves and secures the website and maintains server logs.
    • Formspree — receives contact and demo form submissions and delivers them to us by email.

    We may also disclose data where required by law, to enforce our rights, or in connection with a corporate transaction. We do not sell or rent personal data.

  • 8. International data transfers

    Our service providers may process data in countries other than your own. Where personal data is transferred outside the EEA or UK, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (and the UK Addendum where applicable), or an adequacy decision.

  • 9. Data retention

    We retain personal data only as long as necessary for the purposes described in this policy. Server logs are kept for the period our hosting provider retains them for operational and security purposes. Enquiry correspondence is kept for as long as needed to handle your request and any reasonable follow-up, after which it is deleted or anonymised.

  • 10. Data security

    We use reasonable technical and organisational measures, including encryption in transit (HTTPS) and access controls, to protect personal data. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

  • 11. Your rights

    Depending on your location, you may have the right to access, correct, delete, or receive a copy of your personal data; to restrict or object to processing; and to withdraw consent. To exercise any right, email [email protected]. We will respond within the time required by applicable law.

    If you are in the EEA or UK and believe we have not handled your data properly, you may lodge a complaint with your local data protection supervisory authority.

  • 12. California privacy rights

    If you are a California resident, the CCPA/CPRA gives you the right to know what personal information we collect and how it is used and shared, to request deletion, and to not be discriminated against for exercising these rights. We do not sell or share personal information as those terms are defined under California law. Submit requests to [email protected].

  • 13. Children's privacy

    This website is intended for a business audience and is not directed to children. We do not knowingly collect personal data from children. If you believe a child has provided us data, contact us and we will delete it.

  • 14. Third-party links

    This website may link to third-party sites we do not operate. We are not responsible for their content or privacy practices, and we encourage you to review their policies.

  • 15. Changes to this policy

    We may update this Privacy Policy from time to time. Material changes will be reflected by an updated effective date below and, where appropriate, additional notice. Your continued use of the website after changes take effect constitutes acceptance of the revised policy.

  • 16. Contact us

    For any question about this policy or your personal data, contact us at [email protected].